Each quarter, we analyze annual revenue and EPS guidance provided by Consumer Discretionary companies with market caps greater than $1B that have reported to date.1 Below are our findings.
For comparison purposes, we provide an “All-Company” benchmark, which tracks in real-time a basket of companies larger than $1B in market cap across all sectors that have reported earnings to date (n – 275).
Guidance Breakdown by Industry
Revenue: Most ranges have been Maintained (66%) relative to last quarter, though 20% fewer have Raised outlooks compared to the All-Company benchmark (37%); midpoints assume 250 bps of growth, on average
EPS: Most ranges were Raised (50%) relative to last quarter, 7% more compared to the All-Company benchmark (43%); spreads average $0.48
We analyzed the earnings calls for this group and the broader Consumer Discretionary universe to identify key themes.
“Clearly, 2024 isn’t going to be a typical year for the broader industry.” That’s how the largest restaurant chain in the world — McDonald’s — began their earnings Q&A session this week after posting weaker-than-expected same-store sales growth and missing quarterly profit estimates for the first time in two years.
In fact, more broadly, McDonalds’ results were indicative of a wider trend in Q1 that suggested the consumer finally pulled back on spending — at least across large swaths of restaurants and retail providers.
Many observed a cautious consumer environment through the first three months of the year, leading to subdued traffic, sales, and a more competitive landscape overall, especially in regions like China where recovery has been slower than expected. Executives are observing “continued softness in consumer discretionary spend,” and a lower-income shopper that is being ever more discerning with their wallet.
Amid a softer demand environment, companies have been reluctant to pass on pricing increases, focusing instead on productivity and cost-saving measures — including layoffs — to protect profits. To that end, many are taking a conservative approach to inventory to mitigate risk among fluctuating consumer demand.
A consistent theme, labor costs emerged as a significant challenge for many companies. The employment cost index, an index tracked by the Labor Department which measures worker salaries and benefits, surged unexpectedly in Q1 to 1.2%. This increase exceeded the 0.9% rise observed in Q4’23 and surpassed consensus forecasts calling for a 1.0% gain, heightening concerns about persistent inflation. Simultaneously, consumer prices rose more than expected last month and consumer confidence dipped to its lowest point in nearly two years, suggesting that recent wage gains have not sufficed to alleviate lingering impacts of higher inflation.
While the level of bearish sentiment toward Consumer Discretionary companies improved QoQ according to our Q1’24 Inside The Buy-Side® Earnings Primer®, it registers second only to REITs as the sector with the most downbeat views overall for the fourth consecutive quarter. This comes as 35% expect Consumer Confidence to Worsen over the next six months, an increase from 23% registered in last quarter’s survey, and inflation being identified as a leading investor concern that more than tripled over the same period. Executive commentary this quarter did not aim to sugarcoat realities.
Key Earnings Call Themes
Executives, Particularly in Restaurants and Retail, Point to Acute Challenges in Store Traffic and Consumer Spending Patterns, Ultimately Culminating in “Conservative” Outlooks; Lodging and Leisure Remain Relative Bright Spots
With Softness across Multiple Industries, Retailers Take Conservative Inventory Positions and Manufacturers Realign Production
Consumers are “Very Discriminating” with Where They’re Spending Their Remaining Nest Egg Due to the Compounding Effects of Inflation; Many are Focusing on Value and Carefully Managing Discretionary Spend
Companies Have Crossed the Rubicon…Levels Have “Rightsized”
While Some Executives Highlight Moderating Input Costs, Many Point to Rising Labor and Exhibit Overall Hesitation to Implement Additional Pricing Adjustments; Companies Focus on Productivity, Automation, and Staff Reductions to Maintain Profitability
Productivity and Cost Savings
Remains a Challenging Market, Albeit Improving for Some; Executives Reinforce the “Long Game”
There is a noticeable change in executive tone this quarter — one of more caution — as much of the sector grapples with fluctuating and bifurcating consumer buying habits, with pronounced pullbacks this quarter in discretionary spending evident across several industries, including dining and retail. Much hinges on the consistently strong employment environment, though we continue to see a bevy of layoffs as companies manage profitability in a slowing growth environment and as pricing power has slowed at the same time labor costs are climbing.
We will continue to monitor these trends and more as we seek to support you, our valued clients, and as we work through the quarter and the rest of the year.
In case you missed it, you can access the link below for a replay of our Inside The Buy-Side® Earnings Primer® webinar The Big So What™ – Q1’24 Earnings Season. Thank you to all who attended the session live and submitted questions!