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The weeks are intense, and we appreciate your continued partnership as we take into consideration the knowns and unknowns and collaborate to ensure our clients build trust and credibility with “the Street”. In these dynamic environments, stripes can be earned and it is our mission to support this outcome!
This piece is a tad on the longer side, but chock-full of real-time research, actionable insights, and company communication examples. We do this for you, our valued clients, so we hope you find it timely and insightful.
In light of the uncertain trade policy backdrop in the wake of President Trump’s April 2nd reciprocal tariff announcement and subsequent 90-day pause announced on April 9th, we have been fielding more questions from our clients about guidance treatment, investor expectations, and whether companies will be expected to include tariff impacts in updated outlooks or potentially augment or withdraw annual guidance policies.
While still early in the Q1’25 reporting season, we have been closely monitoring earnings for any shifts in guidance and tariff impact inclusion. Specifically, we analyzed1:
To date, the majority of companies have not changed their approach to guidance, with only 1% of companies withdrawing annual revenue guidance and 6% withdrawing annual EPS guidance or switching from annual to quarterly. Specifically, only a handful U.S. companies of at least $1B in market cap — predominantly Airlines — are the only companies to do so, and several of these do not provide “traditional” revenue and EPS guidance.
More than 70% of companies analyzed Maintained annual revenue guidance, in line with what the majority of surveyed investors and analysts expected heading into earnings season per our Inside The Buy-Side® Earnings Primer® and Industrial Sentiment Survey® findings. Similar percentages Raised or Lowered revenue guidance, though a notable proportion of Healthcare, mainly , companies (40%, total n = 15) are increasing their forecasts. As well, similar results are identified for annual EPS guidance.
As for the inclusion of tariffs in annual guides, we evaluated 74 S&P 500 companies that have provided either annual revenue or EPS guidance following the April 2nd reciprocal tariff announcement5 and analyzed their assumptions. At this time, 49%, moved to include the effects of reciprocal tariffs in annual forecasts.
For companies that have elected to include the impacts of tariffs within guidance assumptions, the approach is often to explicitly call out tariff-related impacts beneath updated guidance tables or within the “Outlook” or “Market Conditions” commentary sections. For example, Avery Dennison noted in its earnings presentation that current outlooks reflect “LSD direct impact to total material cost,” while Lennox International referenced their “geographic cost profile” assumptions in their tariff mitigation plans. Others, such as GE Aerospace and Baker Hughes, included high-level commentary on pricing and supply chain adjustments embedded in updated guidance figures. In several cases, these mentions were also paired with references to sourcing adjustments or ongoing reviews of operational exposure to the tariffs.
View or download the PDF below for company communications related to guidance and tariffs
At the beginning of each quarter, we analyze annual revenue and EPS guidance provided by U.S. Industrial companies with market caps greater than $1B that have reported to date. Below are our findings. For comparison purposes, we provide an “All Company” benchmark, which tracks a basket of U.S. companies6 across all sectors that have reported earnings to date (n = 113).7
Industry | Number of Companies |
---|---|
Aero & Defense | 8 |
Building Products | 5 |
Machinery | 5 |
Passenger Airlines | 4 |
Electrical Equipment | 3 |
Distributors | 2 |
Transportation | 2 |
Conglomerates | 1 |
Construction & Engineering | 1 |
Total | 31 |
To date, nearly three quarters of Industrials Maintained annual revenue guidance, in line with what the majority of surveyed investors and analysts expected heading into earnings as measured by our Industrial Sentiment Survey®. However, roughly double the proportion of Industrial companies are Lowering annual forecasts versus Raising. None have Withdrawn revenue guidance to date.
Annual Revenue Guidance Summary
*”Y” = yes, included tariff impacts in guidance, “U” = unclear, or did not explicitly indicate inclusion in guidance, “N” = no, did not include impact of tariffs in guidance; AAL, ALK, DAL, GATX, MAS, TXT, UAL and UNP do not provide annual revenue guidance
The majority of Industrial companies Maintained annual EPS guides, in line with the broader All Company benchmark. Continuing, 18% have Lowered guides amid the uncertainty, while a mere 7% have Raised. Notably, 14% have elected to Withdraw annual EPS forecasts, predominantly stemming from the passenger airline sub-sector.
The majority of Industrial companies Maintained annual EPS guides, in line with the broader All Company benchmark. Continuing, 18% have Lowered guides amid the uncertainty, while a mere 7% have Raised. Notably, 14% have elected to Withdraw annual EPS forecasts, predominantly stemming from the passenger airline sub-sector.
Annual Adj. EPS Guidance Summary
*”Y” = yes, included tariff impacts in guidance, “U” = unclear, or did not explicitly indicate inclusion in guidance, “N” = no, did not include impact of tariffs in guidance; GBX, GEV, and URI do not provide annual EPS guidance
In addition, we analyzed the earnings calls for this group and the broader Industrial universe to identify key themes.
While overall performances across the sector at this stage in Q1 reporting season show Industrials delivering top- and bottom-line beats at a healthy pace, this earnings season is anything but typical. With the volatile trade policy backdrop casting a pall over expectations for the year ahead, the focus during conference calls has been squarely on outlooks and how management teams are thinking about guidance and navigating their way through the “fog” of tariffs.
Though we haven’t seen broad-based guidance withdrawals at this point, Airlines have been quick out of the gate with Southwest, American, and Alaska Air all following Delta this week in pulling 2025 guidance due to sluggish demand and heightened macroeconomic and tariff uncertainty. Executives across other industries paint a similar picture, pointing to softer outlooks, limited visibility, and “hesitancy” among their customers.
As one would expect with tariffs top of mind, mitigation plans have featured heavily during earnings calls, with executives highlighting steps to dampen the impact, both already underway and planned, such as supply chain optimization and pricing actions. In addition, several emphasized relatively favorable positioning due to localized manufacturing footprints or USMCA tariff exemptions.
That said, even for those that describe the direct tariff impact as limited, concerns around the broader impact on customers and end-market demand are prevalent — apart from Defense, which is benefitting from geopolitical turmoil. Amid analyst questions around pull-forward demand and implications for potential drags in the second half of 2025, some executives pointed to lessons learned “from the last go-round” and discussed measures such as capping orders and raising prices to prevent buy-ahead behavior.
Further, while executives express confidence in their ability to push through higher prices, commentary suggests most are taking a measured approach with increases, wary of potential demand destruction and closely watching the interplay between higher prices and order volumes.
Key Industrial Earnings Themes
Companies Lean on Localization, USMCA Compliance, and Dynamic Pricing as Buffers to New Tariff Regime; Be Prepared to Outline the Mitigation Playbook on Upcoming Calls
As we noted coming into earnings season in our Inside The Buy-Side® Industrial Sentiment Survey®, what lies ahead is unlikely to be a straight line. The first-order effects of tariffs — higher input costs, pricing adjustments, and selective supply chain shifts — are being actively addressed by companies and embedded, to varying degrees, in guidance and messaging. Yet, as the year unfolds, the more opaque second- and third-order impacts are beginning to surface — in some cases quietly, and in others, with a louder echo.
Jack in the Box, citing macroeconomic headwinds compounded by tariff-driven cost pressures, announced a dividend cut — a red flag that capital allocation preferences may shift defensively across sectors if pressure persists. Meanwhile, Intel’s announcement of targeted layoffs and a broader restructuring plan signals that companies are not only tightening cost controls, but also recalibrating for softer end-market demand and a more structurally uncertain policy landscape. Likewise, Dow is delaying its $3.5B Path2Zero growth project in Alberta, attributing the decision to persistently weak market conditions and heightened macro volatility. Taken together, these moves reflect a still nascent but growing recognition that the cumulative impact of policy shocks may extend beyond immediate margin compression and into deeper operational and strategic resets.
Now more than ever, realism, agility, and transparency are paramount. Executives who have a clear-eyed view of risk exposure, scenario planning, and the potential duration and depth of downstream effects will be best positioned to execute and win investor trust until the tsunami-sized wave settles.
As always, please reach out if you have any questions about your earnings approach this quarter and we will connect you with one of our experts. We will continue to highlight evolving themes in our ongoing weekly earnings Sector Beat coverage to provide insightful information on the macroeconomic landscape and factors impacting market sentiment.
Up next week: Consumer Discretionary Sector Beat.
In case you missed it, you can access a replay of our webinar The Big So What® – Q1’25 Earnings Season. Thank you to all who attended the session live and submitted questions!