Building on last week’s thought leadership on inflation concerns, this week, our thought leadership focuses on another prominent and related topic in the media, company communications, and client discussions – supply chain disruption.
Shortly after the initial COVID-19 peak in May 2020, we closed the most challenging quarter any of us had faced with a strong belief that a new set of sustainable competitive advantages would emerge – what we called “Widening Moats as the Wheat Separates from the Chaff”. The first area we recommended focusing on in terms of building competitive advantage during the pandemic was supply chain excellence, including deep understanding of the supplier network and raw materials sourcing.
While the initial supply chain disruption caused by COVID-19 was expected broadly and company commentary in this regard escalated to new levels – save a small bump in 2011 following the natural disaster that devastated eastern Japan’s regions at the center of high-tech manufacturing – commentary decreased steadily from July 2020 to January 2021, as fewer sectors faced as significant of supply chain challenges.
However, first escalating in the semiconductor industry and home building because of continued high demand, supply chain disruption has again reemerged as a key issue for companies across sectors – driven for many by February’s Texas freeze, resulting in closed facilities and port backlogs. From the lowest point seen in January 2021 since the pandemic started, commentary has steadily increased over the last two months.
With auto makers Toyota Motor and Honda Motor commenting this week they would halt production at plants in North America and Samsung guiding to a negative impact in the next quarter, we conducted an analysis to identify the sectors most impacted, understand how companies are addressing this key issue, and capture any changes to guidance outlooks.
Sectors with the Highest Number of Companies Discussing Supply Chain Disruption
Industrials
85
Technology
62
Semiconductors
Consumer Discretionary
42
Basic Materials
34
Semiconductor shortage impacting the semiconductor, auto and electrical components industries
Petrochemicals and refinery companies lowering guidance due to plant shutdowns as a result of the Gulf Coast winter storm
Continued high demand for building products and rising raw material costs
As such, we pulled commentary outlining company communication, mitigation strategies and outlooks.
We encourage our clients to leverage the upcoming earnings season to proactively address effective supply chain management and/or how you are offsetting disruption impact. Whether directly or indirectly impacted, or not impacted at all, we believe positioning supply chain agility as a key focus and core competitive advantage this quarter, as appropriate, is key to differentiating your company as an investment. For those seeing a more meaningful impact, investors and analysts will be seeking to understand if current guidance assumes any material impact to quarterly and/or annual outlooks.
Best practice examples emphasize mitigation strategies to address supply chain disruption, including supplier diversification and ongoing communication with suppliers and customers, as well as active inventory management / leveraging of safety stock.
Two best practice examples:
Ecolab (Materials, $69.1B)
Directly addresses timing and extent of impact, underscores key actions being taken and addresses outlook
“We believe the impact from the freeze should be limited in time and impact, similar to those seen in prior weather events like hurricanes, and that the fundamental strengthening trends within our sales and margins will continue through the year and be reflected in our results going forward. Further, we are undertaking actions to ensure our raw material supply as well as taking appropriate pricing for our products to reflect the higher input costs. As such, we continue to expect strong year-on-year growth in 2021, with earnings per share that would be above 2019’s earnings per share from continuing operations excluding the effects of this weather impact.”
Lennar (Consumer, $48.0B)
Provides perspective on the environment, discusses impact and outlines key mitigation strategies
“I would best describe the production environment as challenged, but manageable. In the first quarter, we saw a mild increase in our cycle time as we dealt with resolving issues as they presented themselves. And through our strong supply chain partnerships, we were largely able to overcome supply constraints. Our highest volume partners have given us expanded lead times, which we were able to accommodate due to our production first model, where our needs are forecasted several quarters out.”
We employ the following strategies and processes. First, we remain disciplined about our Everything’s Included approach, which simplifies the entire building process for our trades. We shared data by providing frequent forecast an open purchase order information. We simplified by rationalizing SKUs across multiple categories. We access alternative supply chain solutions and aggressively prebuy materials as needed. Most importantly, we communicate.
Our trade partners are well in advance of our upcoming production needs. Our divisions know the extended manufacturing lead times in real time and our national supply chain team, led by Kemp Gillis, together with our retail purchasing VPs, are in constant communication with each other, our divisions and all of our trade partners.”
Red: Negative Commentary
Blue: Forward-looking / Guidance
Black: Mitigation Tactics / Approach
Huntington Bancshares (Financial, $17.1B)
Methode Electronics (Technology, $1.7B)
Norfolk Southern (Industrials, $66.4B)
Qorvo (Technology, $20.4B)
QUALCOMM (Technology, $150.4B)
Stellantis (Industrial, $57.4B)
Union Pacific (Industrial, $145.3B)
Air Products and Chemicals (Materials, $60.1B)
DOW (Materials, $49.3B)
Ecolab (Materials, $60.1B)
Kansas City Southern (Industrial, $20.6B)
Union Pacific (Industrial, $145.3B)
WestLake (Materials, $12.1B)
Allegion (Industrials, $11.1B)
Floor & Décor (Consumer, $10.1B)
JELD-WEN (Industrial, $2.9B)
Lennar (Industrial, $29.5B)
Whirlpool (Consumer, $13.7B)
Cigna (Healthcare, $86.2B)
Children’s Place (Consumer, $1.2B)
Five Below (Consumer, $10.7B)
Hibbett Sports (Consumer, $1.3B)
Patterson (Healthcare, $3.2B)
Steven Madden (Consumer, $3.1B)
Companies who achieve supply chain excellence and demonstrate agility amid disruption can rise above the fray, build credibility, and capture investor wallet share. We hope you find our research helpful as you continue to engage with investors and analysts and prepare for first quarter earnings.