Retail Sales
Heading into earnings season, our Q2’24 Inside The Buy-Side® Earnings Primer® survey, published July 11, registered one of the largest pullbacks in sentiment in the last five years — from increasingly bullish sentiment over the prior two quarters to squarely neutral — though outright bearishness remained at bay.
Despite increased concerns over the consumer, the political landscape, and the economy, including cooling expectations for 2024 U.S. GDP growth, surveyed financial professionals largely expected Q2’24 results to be in line with both last quarter and relative to consensus, and annual guides to be maintained. Based on this specific finding and our channel checks with clients, we knew there would be a market dislocation as expectations were in discord with company realities. We appreciate the opportunity to support our advisory clients in navigating the quarter, with the ultimate goal of building management credibility.
With Q2’24 earnings — a season with a lot of hair and teeth — in the books, we “Close the Quarter” with some notable themes:
Overall, Q2 prints fared better than expected on the bottom line, though revenue performances were more mixed.
With over 90% of S&P 500 companies reporting earnings to date, the index is reporting YoY blended1 earnings growth of 12.4%, nearly 2% above the estimated rate heading into earnings (10.6% as of 7/1/24). Notably, 78% reported a positive EPS surprise, slightly above the 5-year average of 77%.
As for revenue, only 59% have reported positive top-line surprises, well below the 5-year average of 69%, with prints 1.1% above consensus estimates, again below the 5-year average of 2.0%. At least 40% of companies within the Index missed revenue consensus this quarter across all sectors, save for Energy (36%), Healthcare (24%), and Tech (23%).
Still, revenue actuals did post modest improvement relative to recent periods. The S&P 500 is reporting a YoY blended growth rate of 5.3%, up from 3.9% last quarter and 3.7% the quarter prior. However, much attention was paid to forward-looking commentary, which we cover in the subsequent section below.
Amid Q2 earnings season market volatility, attention quickly shifted to executives’ forward-looking commentary. Macroeconomic concerns, particularly the upcoming U.S. Presidential election and Federal Reserve actions, took center stage. Across sectors, companies expressed cautious optimism regarding a “hopeful” rate cut in 2024, though uncertainty remains high, especially with inflation challenges persisting and geopolitical risks elevating. Notably, many executives noted that customers are delaying growth initiatives / ordering until there is more clarity into who will control the White House.
Interestingly, as we covered last week in our Materials Sector Beat, we observed an increase in sell side questions about a potential recession within the Q&A portion of earnings calls. We expect these questions to become more prevalent in discussions with analysts and investors in the coming weeks and months during sell side conferences and investor meetings. Questions primarily centered around the following areas:
As the charts below indicate, these concerns have spiked meaningfully through August, reflecting a 63% increase QoQ3, particularly affecting the Industrials, Financials, and Tech sectors. For best-in-class communication tactics and examples, access our Downturn Playbook Thought Leadership
Following our coverage last quarter of Consumer Discretionary earnings which identified low-income consumers pulling back harder on spending, at least across many restaurant and retail providers, a key theme that emerged this quarter revolved around an increasingly strained consumer, including early signs of spillover to previously robust pockets of the market and higher-income cohorts.
Although retail sales figures released this week exceeded expectations (we chalk this up to heavy July 4th and general summer promotional activity), executive commentary suggests a more challenging outlook ahead. For example, McDonald’s highlighted consumer pressures that have “deepened and broadened”, while several high-profile travel and entertainment companies indicated a slowdown in travel demand among U.S. consumers, an area that has been a notable post-COVID economic bright spot. Moreover, executives across a range of industries highlighted a cautious spending environment and delayed decisions as consumers continue to feel the pinch from inflation and higher rates.
Consequently, “consumer weakness” mentions on earnings calls grew 25% this period3, and cumulative mentions YTD reflect a 13% uptick versus this time last year. Moreover, Consumer Discretionary is the worst performing sector within the S&P 500 index YTD, up less than 1% versus the benchmark’s 14%, and down nearly 5% since the beginning of July.
We analyzed annual revenue and EPS guidance trends across the S&P 500.4 Below are our findings.5
In general, fewer companies Maintained guides QoQ, making way for roughly equal proportions incrementally Raising or Lowering guides during Q2 across both metrics. Revenue guidance moves are more evenly mixed QoQ, while more companies are Raising EPS forecasts.
More companies, 39%, Raised annual guides, while 33% Lowered and 28% Maintained; however, midpoints assume 530 bps of growth, on average, down from 580 bps QoQ
Just under half of all companies, 49%, Raised annual guides, while 33% Maintained and 18% Lowered; average EPS spreads decreased $0.06 to $0.25
Relative to consensus figures, a majority of company forecasts for annual revenue and EPS rest below analyst estimates, though at least one-third are above.
When analyzing full year 2024 consensus shifts of the S&P 500 one week prior through one week post Q2 earnings announcements, analyst estimates reflect a mix of revenue projections alongside largely improving EPS outlooks.
The proportion of companies experiencing downwardly revised top-line expectations was 32% across all sectors, with 7 of the 11 sectors seeing more companies experiencing negative rather than positive adjustments. That said, more across the index saw estimates maintained (39%).
Meanwhile, most sectors saw more EPS estimates raised for companies than lowered, with the exception of REITs, Materials, and Energy, which experienced more decreases.
On a QoQ and YoY basis, S&P 500 capex increased 2% and 5%, respectively, representing the only capital allocation bucket outside of debt reduction to increase over both timeframes. Indeed, many sectors flipped positive QoQ, led by median investment boosts in REITs, Consumer Discretionary, and Financials sectors. Support for reinvestment continued to trend up and remained a close second preferred use of cash in our latest Q2’24 Inside The Buy-Side® Earnings Primer® survey, with more participants encouraging companies to maintain current levels of growth capex.
Continuing, debt reduction was the most meaningful proportion of spend this quarter on an equal-weighted sector average basis, underscoring increased concern about the economy. Indeed, the investment community pointed to debt reduction as the leading preferred use of cash this quarter, cited by 60% of the investment community in our latest survey, and thresholds for ideal Net Debt-to-EBITDA levels of 2.0x or less grew from 57% to 70% QoQ.
Sequentially, M&A experienced the largest decline (-58%) among the aggregate S&P 500 capital allocation buckets. Driving the large decrease was a steep QoQ comp after three large deals from AbbVie, Carrier Global, and Bristol-Meyers7 last quarter dwarfed the overall growth rate for the index. However, YoY, M&A comparisons remain 11% higher.
When taking a look at U.S. mergers more broadly, July deal values and volumes both increased 43% and 7% versus the prior-month period, respectively.
Of note, we’ll be coming out with our M&A Communication Journey whitepaper next month, so stay tuned!
Dividends, dry powder, and buybacks each saw pullbacks QoQ and YoY.
As we wrap up our coverage of Q2’24 earnings season, it’s clear that commentary remains heavily influenced by macro factors like the election, the Fed’s actions, geopolitical risks, and shifting consumer behavior. While we “don’t want to own the macro,” as market volatility fuels fresh recession concerns, we do want to focus on what we can control in our messaging. As warranted, dusting off (or creating) the Downturn Playbook and providing Scenario Analyses that frame different scenarios and the actions your company will take are powerful communication tools in uncertain economic times like these. Indeed, they serve to provide guardrails (inherently, the Street is risk averse and often over rotates on the ‘worst case’) and calm anxiety, as information is knowledge.
Rather than attempting to predict or manage external forces, the most effective narratives emphasize what your company directly controls — customer focus and commitment, operational efficiency, strategic investments. Looking ahead, there is pent-up demand and companies should be preparing for the time when the pressure is released — an interest rate cut, an election outcome — and positioning their organization to be at the ready to capture that opportunity.
As always, we remain dedicated to providing you with timely insights and actionable strategies to navigate the ever-changing and now seemingly always complex environment. Thank you for your continued trust and partnership!
We’ll be taking the next three Fridays off, resuming after the Labor Day holiday. In the meantime, have a great weekend and enjoy the last two weeks of August when, around the world, the Street sleeps.