Industry conferences sponsored by the sell side are an integral part of companies’ investor relations efforts that can serve to both foster new relationships with potential investors and nurture existing relationships with shareholders, while also providing other benefits such as a platform to proactively manage expectations.
As we all are experiencing, September brings with it “conference season”. Indeed, of the 333 U.S. conferences occurring in 2023, September is the most popular month in the second half of the year.
While our research shows that 39% of buy-side professionals, the majority of whom are fundamental, long-term investors, do not utilize the sell side, up from 21% a decade ago, research analysts remain an integral part of the capital markets ecosystem. Indeed, the sell side continues to be a leading source of information for investors when trying to learn more about a new company.
Continuing, according to our research, most companies attend 5 to 9 investor conferences per year, with larger companies skewing toward 10+.
Our work also finds that 88% of companies send both their CEO and CFO to conferences throughout the year, while 13% also include the COO and 14% involve other executives (e.g., CMO, CTO, segment / business heads), which is a best practice and also provides professional development for leaders.
In terms of investor perspectives, 58% point to sell-side conferences as one of the most utilized sources to learn about new investment opportunities. In fact, over 90% of investors will go to at least one conference during the year, with the majority attending as many as six conferences annually. At these events, investors most appreciate the ability to gain exposure to multiple companies at once while also conducting their one-on-one meetings with corporate executives. For this reason, sell side conferences are generally more beneficial for investors than corporates at face value, as the latter is racked and stacked against direct peers and must cut through that static and differentiate themselves to capture mindshare.
While it may be intuited that sell-side conferences are a “better bang for the buck” based on attendance size , non-deal roadshows offer more impactful one- on-one time with investors and often result in access to decision makers, such as CIOs and portfolio managers, who frequent conferences less often than their research analyst counterparts.
Amidst peak conference season for 2H’23, we aimed to uncover the top questions being posed to executives, as well as how companies are strategizing the remainder of the calendar year. We analyzed 25 company transcripts from a diverse range of market caps and sectors across five prominent investor conferences that have occurred thus far. Below are our findings:
What are the signals, how will it play out in a stressed environment, and what will a recovery look like?
Is the consumer showing signs of slowing, how are they handling price increases, and are credit conditions expected to worsen in the second half?
Where do capital priorities stand with strengthened balance sheets and valuation opportunities in the market?
How are you prioritizing margins versus growth? How are you finding new sources of growth?
Is there more optimism or concern in the economic outlook? How has the macro influenced buying patterns?
Broad Industry Shifts Reflect Openness Toward Technology Integration and Innovation Amid ‘New Era of Demand’
Infrastructure Investments Beginning to Yield Results; a Trend Anticipated to Gain Momentum in the Coming Years
Executives Acknowledge Potential for Generative AI While Emphasizing Thoughtful, Measured Approach to Implementation
Banks Warn of the Detrimental Effects Increasing Capital Costs Would Have on the Financial Sector. Is Increased Bank M&A on the Horizon?
Shrinking Deposits Contribute to Shifting Banking Priorities as Lending Standards Tighten
Pharma Expresses Worry Over Shortened Patent Life and Reduced Incentives for Innovation
Vaccination Utilization Trends Remain Low Following Prolonged Post- COVID Fatigue
Companies Rise with the Tide of Data Consumption Driven by Demand for Artificial Intelligence, Augmented Reality, and Virtual Reality Technologies
As you continue to participate in conferences this month and prepare for earnings season next (didn’t we just get through earnings season?!), consider the following best practices and recommended strategies.
Identify relevant conferences and proactively shape your attendance card
Update and leverage the investor presentation
Harness the momentum of the event
Getting the most out of sell side conferences boils down to good preparation and clear communication. In our experience, more can be done leading up to, during, and following these events to maximize the ROI. As we head into the busiest part of the second half, it’s a prime opportunity for companies to connect with the Street, share achievements, and outline future plans. It’s about striking the right balance — sharing the right amount of information, listening to existing and potential investors, and building relationships that are both meaningful and beneficial.
As you get ready for upcoming events, remember that a successful conference is one where dialogue is encouraged, questions are welcomed, and everyone leaves with a clearer understanding of your story.