News

Rebecca Corbin Featured in IR Magazine

October 28, 2016

When it comes to commissioned investor perception studies, there’s a lot to decide – even after you’ve decided to conduct a study

Before you get started with a perception study, you need to think about who you want to run the study with, when, why and how much you want to spend.

Why?

A perception study is meant to provide an independent, third-party evaluation of what your company is doing well and where it can improve. But one of the most important things you need to consider is what your company hopes to achieve through this process, especially if you’re conducting an investor perception study for the first time. In such situations, it’s essential that you have management buy-in, explains Rebecca Corbin, Founder and CEO of Corbin Advisors: you want to know that management will be receptive to any feedback that comes out of the study.

Read the full article here

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