Industrial Investors Brace for Disappointing 2H24 amid Anticipated Misses and Downward Guidance Revisions; Sights Turn to 2025 for Which Optimism is Building
Industrial Investors Brace for Disappointing 2H24 amid Anticipated Misses and Downward Guidance Revisions; Sights Turn to 2025 for Which Optimism is Building
Survey Finds Notable Sentiment Divergence Resulting in Bull-Bear Barbell; Outright Bearishness at Highest Level in 12 Months with More Downward Guidance Revisions Expected
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Heading into earnings season, our Q2’24 Inside The Buy-Side® Earnings Primer® survey, published July 11, registered one of the largest pullbacks in sentiment in the last five years — from increasingly bullish sentiment over the prior two quarters to squarely neutral — though outright bearishness remained at bay. Despite increased concerns over the consumer, the political landscape, and the economy, surveyed financial professionals largely expected Q2’24 results to be in line with both last quarter and relative to consensus, and annual guides to be maintained.
With Q2’24 earnings — a season with a lot of hair and teeth — in the books, we “Close the Quarter” with some notable themes:
As we wrap up our coverage of Q2’24 earnings season, it’s clear that commentary remains heavily influenced by macro factors like the election, the Fed’s actions, geopolitical risks, and shifting consumer behavior. While we “don’t want to own the macro,” as market volatility fuels fresh recession concerns, we do want to focus on what we can control in our messaging. As warranted, dusting off (or creating) the Downturn Playbook and providing Scenario Analyses that frame different scenarios and the actions your company will take are powerful communication tools in uncertain economic times like these. Indeed, they serve to provide guardrails (inherently, the Street is risk averse and often over rotates on the ‘worst case’) and calm anxiety, as information is knowledge.
Rather than attempting to predict or manage external forces, the most effective narratives emphasize what your company directly controls — customer focus and commitment, operational efficiency, strategic investments. Looking ahead, there is pent-up demand and companies should be preparing for the time when the pressure is released — an interest rate cut, an election outcome — and positioning their organization to be at the ready to capture that opportunity.
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