Survey Finds Muted Q4 Industrial Results Expected, but with a “Change in Momentum” Anticipated for 2025 Despite Policy Uncertainty; Growth Appetite Meaningfully Increases
Survey Finds Muted Q4 Industrial Results Expected, but with a “Change in Momentum” Anticipated for 2025 Despite Policy Uncertainty; Growth Appetite Meaningfully Increases
Survey Finds Renewed Hunger for Growth and High Expectations for 2025, though Shift ‘From Political to Policy Uncertainty’ Keeps Outright Bullishness at Bay
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Demand trends are mixed across the sector, with relative pockets of strength among travel/leisure, restaurant/QSRs, and lifestyle apparel names (with some noting good momentum into Q1 and a resilient consumer). On the other end of the spectrum, the group has seen its share of Q4 disappointments and lower-than-expected guides, with those tied to automotive/recreational vehicles and housing continuing to face a challenging demand backdrop amid still-elevated interest rates.
Executive commentary broadly reflects a cautious stance toward the near-term macro environment, driven in part by heightened policy uncertainty under the new administration. To that end, many remain in wait-and-see mode, characterizing 2025 outlooks as “status quo” and similar to 2024. That said, comments skew toward appropriate conservatism rather than outright dourness, with some optimism for gradual improvement as the year progresses.
Trump 2.0 policy remains a hot topic on earnings calls, with analysts probing for the potential impacts from tariffs (particularly threats of 25% tariffs on Canada and Mexico as soon as this weekend), stricter immigration policy (labor supply), and changes to the tax code. Broadly speaking, executives maintain they are watching closely and will share updates when they gain greater clarity from the new administration, while readying playbooks and preparing for various outcomes.
Looking abroad, views toward China show an expectation for continued softness in 2025 amid prolonged consumer weakness despite government stimulus efforts. Still, executives highlight success navigating a challenging environment and remain optimistic longer-term given the size of the market opportunity.
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